MUSE Silver

2021

Mitchell Intelligent Vision

Entrant Company

ValueLabs and Mitchell International

Category

APP - Business

Client's Name

Mitchell International

Country / Region

India

Safely and properly repairing damaged vehicles is a hands-on activity requiring trained repair professionals to manually document important information and painstakingly follow exact repair procedures. Previous solutions rely on tedious data entry and continuous task-switching between viewing reference information and performing real-world tasks, wasting precious time and potentially causing costly mistakes.

Mitchell Intelligent Vision is the collision repair industry's first Extended Reality (XR) solution designed to digitize and accelerate manual activities in the repair process. The Intelligent Vision wearable device is built on the RealWear HMT-1’s platform. The high-resolution camera enables repair professionals to quickly capture photos & videos and automatically extracts text-based information, saving time and preventing errors. An integrated accelerometer tracks their head movements to facilitate navigating detailed repair procedures, creating a hands-free experience optimized to support proper, safe repair.

The Mitchell and ValueLabs design team conducted extensive research and stakeholder workshops to study the ecosystem, journey, interactions and touchpoints. We experimented with numerous methods of role playing and rapid-prototyping to quickly evaluate preliminary designs to gather early insights. The experimental design process helped mitigate initial on-device application prototyping limitations induced by unfamiliarity with the technology platform and enabled us iteratively improve our process for gathering insights more effectively.

The results so far have been impressive. Based on early proof of concept testing, the average time it takes to check in a customer and vehicle was shortened from 22 minutes to 8 minutes—an efficiency gain of over 60%. In addition, feedback from early adopters has been resoundingly positive.

Credits

SVP Design, ValueLabs
Kadambari Sahu
Lead Designer, Mitchell
Scott Hanson
Vice President, Design, Mitchell
Beau Sullivan
Sr. Interaction Designer - 1, ValueLabs
Pranshu Kumar Chaudhary
Sr. Visual Designer -1, ValueLabs
Naga Viswatej Kurma
Sr. Visual Designer -3, ValueLabs
Chandra Sekhar Reddy Katukuri
More Silver Winners
Video
2021
MUSE Advertising Awards - Rate the Fit
BET Digital

Entrant Company

BET / ViacomCBS

Category

Video - Motion Graphics

Country / Region

United States

Video
2021
MUSE Advertising Awards - PURIM: FUNNY STORY
Met Council

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Video - Nonprofit

Country / Region

United States

Publication
2021
MUSE Advertising Awards - IEEE-USA COMIC BOOK #1--THE TESLA TWINS: CAUGHT IN THE CURRE

Entrant Company

IEEE/IEEE-USA

Category

Publication - Publication / Other___

Country / Region

United States

Website
2021
MUSE Advertising Awards - Live From the Artists Den

Entrant Company

Ready Set Rocket

Category

Website - Music

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy