MUSE Platinum

2021

Feeding Imagination

Entrant Company

Zulu Alpha Kilo

Category

Outdoor Advertising - Billboard

Client's Name

Campbell Canada

Country / Region

Canada

Childhood creativity rarely goes further than fridge doors in classroom walls. We asked a young girl to draw an imaginative scene of goldfish cracker. Days later, we documented her reaction as she discovered her drawings had been brought to life as a giant mural. Kids across Canada were inspired to submit their own drawings. We then dedicated national out-of-home campaign to their imagination.

Credits

Illustration
Polyester Studios
Production Company
Zulubot
Studio Artist
Andrew Martin, Cecilia Bernasch
Studio Director
Greg Heptinstall
Producer
Rebecca Adams, Michael Oshell
Clients
Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir
Client
Campbell Canada
Planning Team
Heather Segal, Sean Bell
Account Team
Alyssa Guttman, Erin McManus
Designer
Vince Rozas
ACD, Art Director
Jacob Gawrysiak
ACD, Writer
George Ault
Creative Director
Susie Lee
Chief Creative Officer
Zak Mroueh
Agency
Zulu Alpha Kilo
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