MUSE Platinum

Canada

2021

Feeding Imagination

Entrant Company

Zulu Alpha Kilo

Category

Outdoor Advertising

Client's Name

Campbell Canada

Sub-Category

Billboard

Childhood creativity rarely goes further than fridge doors in classroom walls. We asked a young girl to draw an imaginative scene of goldfish cracker. Days later, we documented her reaction as she discovered her drawings had been brought to life as a giant mural. Kids across Canada were inspired to submit their own drawings. We then dedicated national out-of-home campaign to their imagination.

Credits

Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Creative Director
Susie Lee
ACD, Writer
George Ault
ACD, Art Director
Jacob Gawrysiak
Designer
Vince Rozas
Account Team
Alyssa Guttman, Erin McManus
Planning Team
Heather Segal, Sean Bell
Client
Campbell Canada
Clients
Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir
Producer
Rebecca Adams, Michael Oshell
Studio Director
Greg Heptinstall
Studio Artist
Andrew Martin, Cecilia Bernasch
Production Company
Zulubot
Illustration
Polyester Studios
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