2021
Feeding Imagination
Entrant Company
Zulu Alpha Kilo
Category
Outdoor Advertising - Billboard
Client's Name
Campbell Canada
Country / Region
Canada
Childhood creativity rarely goes further than fridge doors in classroom walls. We asked a young girl to draw an imaginative scene of goldfish cracker. Days later, we documented her reaction as she discovered her drawings had been brought to life as a giant mural. Kids across Canada were inspired to submit their own drawings. We then dedicated national out-of-home campaign to their imagination.
Credits
Entrant Company
Human Design
Category
Video - Branding
Country / Region
United States
Entrant Company
XELEMENT Agency
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
Saudi Arabia
Entrant Company
Tom Postma Design
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Netherlands
Entrant Company
No Fixed Address
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Canada