MUSE Platinum

Canada

2021

Projecting Hope

Entrant Company

Zulu Alpha Kilo

Category

Event

Client's Name

Cineplex

Sub-Category

COVID-19-Related (NEW)

In the midst of the COVID-19 pandemic, as Canadians craved the shared experiences, we usually take for granted, Cineplex set out to create movie magic. In a one-time performance, a larger-than-life movie screening offered a moment of escape for residents of a Toronto condominium, and generated social media results more than twice the brand norm.

Credits

Agency
Zulu Alpha Kilo
Creative Director
Zak Mroueh
Associate Creative Director/ Copywriter
Dan Cummings
Associate Creative Director/Art Director
Vic Bath
Agency Producer
Houng Ngui
Account Team
Mike Sutton, Matt Sinuita, Jenn Gaidola-Sobral
Planning Team
Heather Segal
Client
Cineplex
Clients
Dan McGrath, Sara Moore, Lauren Aitchison, Cathryn Levine
Production Company
Zulubot
Directors
Vic Bath, Dan Cummings
Executive Producer
Tom Evans
Producer
Colleen Allen
Director of Photography
Adam Griffiths
Editing Company
Zulubot
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