2021
Paint Loves Primer
Entrant Company
Arcana Academy
Category
Video - Social Video
Client's Name
KILZ Paint & Primer
Country / Region
United States
Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country.
This campaign was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain.
The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.
Credits
Entrant Company
Communications, Ink
Category
Integrated Marketing - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
Teresa Cowley
Category
Marketing & Promotional - Poster (Single)
Country / Region
Canada
Entrant Company
Software Company
Category
Video - Animation
Country / Region
United States
Entrant Company
Mindsailing
Category
Integrated Marketing - Promotional
Country / Region
United States