2021
Paint Loves Primer
Entrant Company
Arcana Academy
Category
Video - Social Video
Client's Name
KILZ Paint & Primer
Country / Region
United States
Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country.
This campaign was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain.
The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.
Credits
Entrant Company
Miami Ad School
Category
Student Submission - COVID-19-Related (NEW)
Country / Region
Bulgaria
Entrant Company
Proscom
Category
Website - Best User Experience
Country / Region
Russia
Entrant Company
ArtsPR
Category
Branded Content - News Release
Country / Region
United States
Entrant Company
Holition
Category
Strategic Program - Interactive Brand Experience
Country / Region
United Kingdom