MUSE Silver

United States

2021

Paint Loves Primer

Entrant Company

Arcana Academy

Category

Video

Client's Name

KILZ Paint & Primer

Sub-Category

Social Video

Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country. This campaign was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain. The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.

Credits

Design / Laundry
Fernando Lazzari
Animation & Compositing / Laundry
Alan Ng
Animation & Compositing / Laundry
Geoff Ciccarelli
Animation & Compositing / Laundry
Miro Klasinc
Design / Laundry
Mira Zimmerman
Design & Animation / Laundry
Micah Fitzgerald
Producer / Laundry
Dean Marchand
Head of Production / Laundry
Matthew Primm
Executive Producer / Laundry
James Sweigert
Executive Creative Director / Laundry
PJ Richardson
Executive Creative Director / Laundry
Tony Liu
Account Director / Arcana Academy
Emma Goode
Account Executive / Arcana Academy
Kensy Reissig
Executive Producer / Arcana Academy
Jessica Darke
Executive Creative Director - Art / Arcana Academy
Lee Walters
Executive Creative Director - Copy / Arcana Academy
Shane Hutton
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