2021
Paint Loves Primer
Entrant
Arcana Academy
Category
Video - Social Video
Client's Name
KILZ Paint & Primer
Country / Region
United States
Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country.
This campaign was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain.
The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.
Credits
Entrant
CraneMorley
Category
Website - Microsite
Country / Region
United States
Entrant
ValueLabs
Category
Website - Web App
Country / Region
India
Entrant
Printingprogress
Category
Corporate Identity - Logos
Country / Region
United Kingdom
Entrant
Affinity Creative Group
Category
Social Media - Contest / Promotion (NEW)
Country / Region
United States