MUSE Gold

2021

Paint Loves Primer

Entrant Company

Arcana Academy

Category

Video - TV Ad

Client's Name

KILZ Paint & Primer

Country / Region

United States

Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country.

This campaign was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain.

The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.

MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 1)
MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 2)
MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 3)
MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 4)
MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 5)
MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 6)
MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 7)
MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 8)
MUSE Creative Awards Winner – Paint Loves Primer by Arcana Academy (Image 9)
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Credits

Executive Creative Director - Copy / Arcana Academy
Shane Hutton
Executive Creative Director - Art / Arcana Academy
Lee Walters
Executive Producer / Arcana Academy
Jessica Darke
Account Executive / Arcana Academy
Kensy Reissig
Account Director / Arcana Academy
Emma Goode
Executive Creative Director / Laundry
Tony Liu
Executive Creative Director / Laundry
PJ Richardson
Executive Producer / Laundry
James Sweigert
Head of Production / Laundry
Matthew Primm
Producer / Laundry
Dean Marchand
Design & Animation / Laundry
Micah Fitzgerald
Design / Laundry
Mira Zimmerman
Animation & Compositing / Laundry
Miro Klasinc
Animation & Compositing / Laundry
Geoff Ciccarelli
Animation & Compositing / Laundry
Alan Ng
Design / Laundry
Fernando Lazzari
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