2021
Paint Loves Primer
Entrant Company
Arcana Academy
Category
Video - TV Ad
Client's Name
KILZ Paint & Primer
Country / Region
United States
Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country.
This campaign was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain.
The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.
Credits
Entrant Company
Guitar Tricks
Category
Website - Music
Country / Region
United States
Entrant Company
STORY KUCHING
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Malaysia
Entrant Company
RELATIVITY Communications
Category
Video - TV Series / Episodes
Country / Region
United States
Entrant Company
Lounge Group
Category
Social Media - Influencer & Celebrity (NEW)
Country / Region
Hungary