2021
Paint Loves Primer
Entrant
Arcana Academy
Category
Video - TV Ad
Client's Name
KILZ Paint & Primer
Country / Region
United States
Gallery
About The Entry
Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country.
This campaign was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain.
The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.
Featured Media
Credits
Entrant
27 Design Co., Ltd.
Category
Video - Motion Graphics
Country / Region
Taiwan
Entrant
Creative Theory Group
Category
Video - Nonprofit
Country / Region
Hong Kong SAR
Entrant
hufax arts / FJCU
Category
Typography - Poster
Country / Region
Taiwan
Entrant
ISADORA AGENCY
Category
Website - Financial Services
Country / Region
United States