Skillsoft is the global leader in corporate learning, offering unrivaled access to the largest and most comprehensive set of corporate training assets in the world. They train more professionals than any other company in the world including 65% of the Fortune 500. As they shifted their marketing efforts and revamped their branding, they looked to Imarc to redesign the Skillsoft website. Imarc’s strategy team worked closely with the Skillsoft marketing team to fully understand the vision for the new brand. Imarc’s team conducted interviews across various teams at Skillsoft to understand the goal for Skillsoft’s future. We continued to dig deeper to understand pain points, Skillsoft’s audiences, and Skillsoft’s competitors. Imarc’s team built a custom SEO strategy, focused on priority keywords to increase rankings. We also built a road map for how to write effective content that is both SERP and user friendly. We set up tracking for three keyword verticals (learn, buyer, talent) so we could provide data and insight into what content and messaging resonate best with each audience. Skillsoft wanted to shift their focus by having the learner’s journey drive the experience on the new site. The intention is to quickly direct users to content that is most relevant to them and ultimately have them sign up for a free trial. To make this happen, the Imarc team created over 36 custom modules in Craft to build the site. These were designed to be responsive and were tested across multiple browsers and devices. Skillsoft’s branding agency was still finalizing the new brand while Imarc began designing the site. But that didn’t slow us down! Our creative team took the reins using a small interim brand guide to build the first marketing piece showcasing the new brand. The creative team designed five key web pages to show the client initially, and they continued to build out countless components across the site. The final push was photography. Because the planned photoshoot of real Skillsoft learners was postponed, Imarc’s team sourced nearly 250 photos for the site that aligned with the new brand.
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