MUSE Platinum

Canada

2021

When Nobody’s Watching

Entrant Company

Klick Health

Category

Video

Client's Name

Sub-Category

COVID-19-Related (NEW)

Every year we create a holiday video for our clients. It always stars our employees and spotlights our core values. Our 2019 video focused on being kind in a big way. We even transformed part of our own office into a hospital set. But doing anything like that became impossible when COVID-19 hit. We were working from home and couldn’t believe what was going on. And then we heard about all the doctors, frontline workers, and so many ordinary people doing extraordinarily kind things. So, we decided to lean into kindness further with an animated video that served as a tribute to these unsung heroes. And as a testament to the power that kindness can have. Especially during a pandemic. We called it When Nobody’s Watching and turned page views into donations for Sesame Workshop to help children grow smarter, stronger, and kinder. A parenting website called it “the kind of feel-good short we can all use right now.” Grover even made a surprise appearance at the end. Before long, we had almost 5MM page views. And confirmation that if there was one thing we learned in 2020, it was that kindness is also contagious.

Credits

ANTFOOD
Yuta Endo
ANTFOOD
Rory White
ANTFOOD
Trevor Haines
ANTFOOD
Sue Lee
ANTFOOD
Wilson Brown
PSYOP
BFX Studio A
PSYOP
Kat Morris
PSYOP
Sang Lam
PSYOP
Tristan Ménard
PSYOP
Paul B Kim
PSYOP
Felicie Haymoz
PSYOP
Felipe Hansen
PSYOP
Eli Harrigan
PSYOP
Michael Deweese
PSYOP
Tom C J Brown
PSYOP
Jodi Kraushar
PSYOP
Eve Strickman
Klick Health
Nicole McGinn
Klick Health
Sheryl Steinberg
Klick Health
Laura Denham
Klick Health
Nadia Blake
Klick Health
Stephen Sandian
Klick Health
Caley Skinner
Klick Health
Carlos Benitez
Klick Health
Edgar Casillas
Klick Health
Jon Toews
Klick Health
Glenn Zujew
Klick Health
Rich Levy
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