When Nobody’s Watching

Every year we create a holiday video for our clients. It always stars our employees and spotlights our core values. Our 2019 video focused on being kind in a big way. We even transformed part of our own office into a hospital set.

But doing anything like that became impossible when COVID-19 hit. We were working from home and couldn’t believe what was going on. And then we heard about all the doctors, frontline workers, and so many ordinary people doing extraordinarily kind things.

So, we decided to lean into kindness further with an animated video that served as a tribute to these unsung heroes. And as a testament to the power that kindness can have. Especially during a pandemic.

We called it When Nobody’s Watching and turned page views into donations for Sesame Workshop to help children grow smarter, stronger, and kinder.

A parenting website called it “the kind of feel-good short we can all use right now.” Grover even made a surprise appearance at the end. Before long, we had almost 5MM page views. And confirmation that if there was one thing we learned in 2020, it was that kindness is also contagious.