2021
Entrant Company
Category
Client's Name
Country / Region
Effectual is an innovative, cloud first managed and professional services company that works with commercial enterprises and the public sector to mitigate their risk and enable IT modernization. After several new acquisitions, the company decided to redesign its website and evolve its brand to better represent the expansion of its services and capabilities.
The Effectual Marketing team applied its user experience (UX) and design expertise to achieve a modern conceptual approach to the site, making deliberate design decisions and translating customer user experience requirements into smooth and intuitive interactions – ensuring user interface (UI) consistency throughout. To evolve the Effectual brand, the team intentionally integrated key visual elements from the acquired companies while honoring the integrity of Effectual’s original brand and logo. In addition, carefully curated on brand images were selected to evoke a sense of movement, innovation, insight, and transformation.
The result is a highly appealing, easy to use, responsive website that powerfully represents IT modernization and the unlimited potential it unlocks for Effectual customers.
Credits
Entrant Company
Array
Category
Corporate Identity - Logos
Country / Region
Canada
Entrant Company
A. Hoffman Awning Co
Category
Website - Consumer Product / Services
Country / Region
United States
Entrant Company
Plastipak
Category
Website - Sustainability & Environment (NEW)
Country / Region
United States
Entrant Company
McKinsey Global Publishing
Category
Branded Content - COVID-19-Related (NEW)
Country / Region
United States