MUSE Silver

United States

2021

Website Redesign & Brand Evolution

Entrant Company

Effectual

Category

Website

Client's Name

Sub-Category

Business to Business

Effectual is an innovative, cloud first managed and professional services company that works with commercial enterprises and the public sector to mitigate their risk and enable IT modernization. After several new acquisitions, the company decided to redesign its website and evolve its brand to better represent the expansion of its services and capabilities. The Effectual Marketing team applied its user experience (UX) and design expertise to achieve a modern conceptual approach to the site, making deliberate design decisions and translating customer user experience requirements into smooth and intuitive interactions – ensuring user interface (UI) consistency throughout. To evolve the Effectual brand, the team intentionally integrated key visual elements from the acquired companies while honoring the integrity of Effectual’s original brand and logo. In addition, carefully curated on brand images were selected to evoke a sense of movement, innovation, insight, and transformation. The result is a highly appealing, easy to use, responsive website that powerfully represents IT modernization and the unlimited potential it unlocks for Effectual customers.

Credits

Director of Marketing / Effectual
Jennifer Houston
Director of UX Design & Branding / Effectual
Sharon Miller
Chief Marketing Office / Effectual
Rich Dolan
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