MUSE Gold

Spain

2021

Twitter Web AR Showcase Tool

Entrant Company

Wildbytes

Category

Experiential & Immersive

Client's Name

Twitter Spain

Sub-Category

Augmented Reality

Covid-19 forced us to look for innovative strategies to connect with our audience. During the beginning of 2020, brands had to step up and find new ways to communicate their DNA and products to customers. This also affected B2B communication, in an era where events and one-two-one meetings vanished and turned into digital. But in the current circumstances we are flooded with social media and online content, so it is necessary to go one step forward. With this WebAR presentation tool that blended real-world environment with augmented reality, Twitter engaged its clients, digital & media agencies, at a higher level. A memorable journey that displayed data in captivating and interactive 3D. Reaching an impressive 91% of engagement. There’s no question that WebAR is one of the ultimate top growing techs due to its accessibility through mobile devices and its super low barrier. Along with a very clear project concept, WebAR contributed to a straightforward digital activation that resulted into impressive results: 1, receive a QR or URL. 2, explore the immersive visuals and learn about Twitter commercial packages while playing fun mini games. 3, get a detailed offer according to your interests and share the activation with your colleagues. The activation also provided valuable analytics to the brand regarding user interests, that allowed the brand to gain knowledge on the preferred topics of their clients at the moment.

Credits

Head of Business Marketing Spain / Client / Twitter
Ignacio Mendiboure
Producer / Wildbytes, agency
Albert Renedo
Director of Creative Production / Wildbytes, agency
Laia Zanon
Project Supervisor / Wildbytes, agency
Daniel Torrico
Software Developer / Wildbytes, agency
Cristian Malaia
Technology Director / Wildbytes, agency
Leo Da Costaq
Lead 3D Artist / Wildbytes, agency
Sergi Echevarria
UX/UI Designer / Wildbytes, agency
Stephanie Byttebier
Art Director / Wildbytes, agency
Alex Olten
Creative Director / Wildbytes, agency
Manuela Pereira
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