MUSE Platinum

2021

Akima's Iñupiaq Shareholders

Entrant Company

Yes& Agency

Category

Video - Corporate

Client's Name

Akima

Country / Region

United States

Akima, an enterprise that supports more than 14,700 Iñupiat shareholders and 40+ operating companies, wanted to create a visual journey that explores the values and history that define the native inhabitants of the NANA region in northwest Alaska. The goal of the animated video was to clearly explain the interwoven relationship between the Iñupiat shareholders and Akima, the holding company for the NANA Regional Corporation’s federal group.

The company wanted to showcase how the strong values, lifestyle, and culture that have kept the Iñupiat shareholders thriving in one of the harshest environments on Earth also guide Akima to bring world-class solutions to the U.S. Department of Defense, intelligence community and civilian organizations in 43 states and 16 countries and territories. The animated video, narrated by an Iñupiaq elder who explores Akima’s heritage and what the future holds for the company and the Iñupiat, is visualized in an ethereal animation style inspired by traditional Iñupiaq art.

The strategy behind the animated video involved sharing an accurate record of the Iñupiat with a voice. The creative process began with an audio interview featuring an Iñupiaq elder, who reminisced about his culture. The elder’s flow, rhythm and storytelling, which brimmed with history and the age-old values of the NANA region natives, guided our team throughout the creative process.

The result is a true narrative that carries the Iñupiat’s ancestral heritage into modern times, with a mindful and creative approach. The Iñupiaq story comes alive through muted tones, frame by frame textures, and evocative characters. Crafted with a muted and earthy aesthetic, this animated video accurately presents the enduring culture of the Iñupiat and clearly explains the history and interwoven relationship between the Iñupiat shareholders, Akima, and the NANA Regional Corporation.

Credits

Creative Director/Yes& Agency
David Stone
Art Director/Yes& Agency
Brian Domenici
Writer/Akima
Libby Johnson
Animation Creative Director/Illo
Ilenia Notarangelo
Illustration Lead/Illo
Arianna Cristiano
Animation Lead/Illo
Laurentiu Lunic
Character Designer/Illo
Sofia Buti
Animator/Illo
David Cubitt
Project Manager/YouTooCanWoo
Darius Colson
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