MUSE Silver

2021

Ardent Learning B2B Website

Entrant Company

Adent Learning

Category

Website - Business to Business

Client's Name

Ardent Learning

Country / Region

United States

When we set out to design an all new website for Ardent, it was a long-awaited opportunity to properly introduce the Ardent of today. After nearly 30 years in business, we’ve evolved into a unique company within the L&D space. We are extremely industrious, with a highly diverse range of skill sets, backgrounds, and experience. Our new website needed to be representative of our values: Bold, Imaginative, Nimble, Tenacity, Integrity, and Humility.

To bring the new Ardent to life visually, we came up with a design system that leveraged bold color-blocking, naturalistic photography, purposeful typography, and grid-breaking layout treatments.

Our primary heading typeface, Industry, provides both workmanship and futuristic qualities. Proxima Nova, used for body copy and select headings, was chosen for its approachable and readable nature.

We developed a comprehensive set of custom icons to represent our solutions, services and other concepts throughout the site. Using the popular line-style with a single brand accent color, our library of custom icons now exceeds 100 and continues to grow.

As a provider of custom learning solutions, we embraced the modern design treatment of “breaking the grid.” Text and imagery purposefully overlaps between columns, creating depth and appealing visual tension, representing our commitment to breaking the L&D mold.

Credits

Creative Director, Ardent
David Hildreth
More Silver Winners
Marketing & Promotional
2021
MUSE Advertising Awards - Bahama Breeze Menu Redesign

Entrant Company

Ad Cucina

Category

Marketing & Promotional - Menu

Country / Region

United States

Website
2021
MUSE Advertising Awards - NOAA Fisheries
National Oceanic and Atmospheric Administration

Entrant Company

Mobomo, LLC.

Category

Website - Government

Country / Region

United States

Experiential & Immersive
2021
MUSE Advertising Awards - Gwynedd Mercy Academy Timeline Mural
Gwynedd Mercy Academy

Entrant Company

beMarketing

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United States

Video
2021
MUSE Advertising Awards - Rate the Fit
BET Digital

Entrant Company

BET / ViacomCBS

Category

Video - Art & Design

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy