Shift Energy Group provides clean energy solutions to businesses and homeowners across Western Canada. In 2019, Array partnered with Shift Energy Group to refresh their brand with a wide range of marketing assets. Starting with their brand voice, we reworked their key messaging and positioning statements to better embrace and educate on the environmental and economical benefits of solar energy. Following this new brand position, we designed an assortment of new collateral, including business cards, envelopes and letterheads, office door graphics, vehicle decals, and external signage. We also developed targeted campaign assets for their in-house marketing team, including social media ads, Google ads, and ads for print. To help Shift better convert their online solar sales, we designed a beautiful, fully tailored website, complete with custom line art, hand-drawn icons, and SEO-rich content.
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