Central Department Store Website

Impekable partnered with Central, one of Thailand’s largest department store chains, to revamp their e-commerce website. This required a complete website redesign, which covered all user journeys from browsing to checkout, creating an account, tracking orders, and making refunds to name a few. The main constraint was the aggressive timeline to deliver the entire website design, including mobile responsive screens, within just eight months. Statistics showed that mobile users encompass 56% of the Thailand market share, compared to only 40% on desktop, so it was imperative to nail the mobile user experience. As a result, Impekable was able to upgrade the visual design and user experience for the entire customer journey. The overall redesign included 253 desktop screens, 215 mobile screens, and included 120 different components.