MUSE Platinum

2021

Quartz x Deloitte Global: Meet the Resilient Generation

Entrant

Quartz

Category

Branded Content - White Paper

Client's Name

Deloitte Global

Country / Region

United States

Using Deloitte’s seminal Millennial Report as rich source material, Quartz Creative reimagined what a conventional printed and bound white paper could be online. With narrative illustrations, seamless animations, and mobile-first design, this three-part research primer humanized the global consultancy’s data and insights by diving inside the minds of millennials and Gen Z knowledge workers, surfacing specific ways they’re reshaping the future of work, and outlining in clear, jargon-less language what that means for every generation and how company leaders can effectively respond to these changing concerns and priorities.

Credits

Senior Producer, Quartz
Christine Ridenour
Director, Branded Content
Avery Driggers
Executive Director, Quartz Creative
Amy Perry
Senior Designer, Quartz Creative
Anna Donlan
Senior Engineer, Quartz Creative
Slobodan Dabovic
Associate Director, Media Strategy
Brendan Walsh
Senior Director, Partnerships
Matt Grabis
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