.Gay

GoDaddy empowers the bold, the brave and the vibrant LGBTQ+ community to turn their entrepreneurship dreams into reality with .gay — a domain specifically curated for gay business owners and all others defying the odds of mainstream entrepreneurship to make their own way. Join GoDaddy as we celebrate the .gay domain launch that gives a voice and 20% of its proceeds to benefit LGBTQ+ nonprofits.



As the #1 domain registrar and supporter of the LGBTQ community, it was only fitting for us to share the news of this revolutionary TLD with our community.



The team (with support from UNITED, GoDaddy’s LGBTQ and allied workforce) was challenged to track down members of the LGBTQ community who might be interested in having a website created for them. We looked for those who might be supporting the LGBTQ movement through their work or have an engaging/relatable experience or story to share. We landed on six subjects, and worked with them to bring a .gay websites to life that celebrated their work, story and/or identity. OLV, display and social creative were developed from their finished site designs.