Launching their new brand and online education offering, Fusion Academy sought to craft a new brand identity, expression system and marketing website for Fusion Global Academy. Creatively, Fusion’s identity and expression reflected their core values of flexibility, individuality and community, while communicating the creative and welcoming nature of the one-to-one, virtual educational experience. The website demonstrated the unique personality of the new brand while also delivering against several key business goals. These included establishing credibility with parents, reaching a wide and diverse audience of applicants, and clearly communicating the value and differentiation of the offering as visitors followed clear user paths from awareness to consideration to application.
Haystack Needle LLC
Mitchell and ValueLabs
Experiential & Immersive / Other___
Comm / Marketing Campaign