MUSE Gold

United States

2021

Revolutionizing Online Education

Entrant Company

The Office of Experience

Category

Website

Client's Name

Fusion Global Academy

Sub-Category

Education

Launching their new brand and online education offering, Fusion Academy sought to craft a new brand identity, expression system and marketing website for Fusion Global Academy. Creatively, Fusion’s identity and expression reflected their core values of flexibility, individuality and community, while communicating the creative and welcoming nature of the one-to-one, virtual educational experience. The website demonstrated the unique personality of the new brand while also delivering against several key business goals. These included establishing credibility with parents, reaching a wide and diverse audience of applicants, and clearly communicating the value and differentiation of the offering as visitors followed clear user paths from awareness to consideration to application.

Credits

Content Strategist, Office of Experience
Seven Harkey
Founder, Office of Experience
Stratton Cherouny
Executive Creative Director, Office of Experience
Dan Knuckey
Front End Developer, Office of Experience
Imad Khan
Director, Client Strategy, Office of Experience
Kaylea Schuck
Senior Project Manager, Office of Experience
Jill Haycock
Senior User Experience Architect, Office of Experience
Vivi Lin
Copywriter, Office of Experience
Stephanie Murray
Senior Copywriter, Office of Experience
McCamie Cole
Designer, Office of Experience
Jess Sacker
Creative Director, Office of Experience
Amit Patel
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