Snatchural

In partnership with Youtube, Paper’s PAPERVIEW channel has been rebranded and relaunched, creating social-first content that fuels a hyper-engaged fanbase. A series of Youtube franchises have been exclusively developed and deployed over the past several months as various talent have been tapped to star across our different franchises.
With tens of thousands of followers and millions of likes across social media, Paper Magazine’s resident beauty expert XOXOEthan stars in the acclaimed Youtube beauty series, SNATCHURAL a show that brings together the beauty worlds of ‘natural’ and ‘snatched’ for exquisitely curated content on hair, makeup and nails.
SNATCHURAL features experts in beauty across various industries in fun and informal conversations with XOXOEthan, demonstrations of the hottest trends, products and tricks across the beauty and cosmetics, recreations of iconic looks and much more!