MUSE Silver

2021

Redken “Ready, Sweat, Spray!” Campaign

Entrant Company

Agency Guacamole

Category

Social Media - Influencer & Celebrity

Client's Name

Redken

Country / Region

United States

Agency Guacamole was tasked with creating a social media campaign on TikTok for Redken, one of the world’s top professional hair brands. The challenge was to support a few of the brand’s newest launches including the Invisible Dry Shampoo.

To combat the dilemma that most people face after a sweaty dance or workout session and scheduling their workouts between hair wash days, we wanted to highlight Redken’s latest offerings as the solution to this problem—with the Invisible Dry Shampoo being as essential to workout routine as a yoga mat or stretch band.

Formulating the conversation around this workout-friendly product range, Agency Guacamole sourced fitness, dance and lifestyle TikTok influencers with a range of followers from 10k to 150k. We created a TikTok-friendly “challenge”—Ready, Sweat, Spray!—and asked them to show us how they sweat, and then spray, adding the new Redken products as an essential part of their routine.

We tasked influencers with incorporating the Redken products into their fitness regimen—and how it helps them to have great hair!

The Ready, Sweat, Spray campaign reached over 500,000 TikTok users and garnered 50,000 views.

More Silver Winners
Corporate Identity
2021
MUSE Advertising Awards - More Than Architect
More Than Architect

Entrant Company

SURE Design

Category

Corporate Identity - Logos

Country / Region

China

Marketing & Promotional
2021
MUSE Advertising Awards - Stella Après In-Store Display

Entrant Company

The Creative Bar

Category

Marketing & Promotional - Illustration

Country / Region

United States

Audio
2021
MUSE Advertising Awards - Learning first-hand from the experts at Myers-Briggs

Entrant Company

HushLoudly

Category

Audio - Podcast

Country / Region

United States

Branded Content
2021
MUSE Advertising Awards - Decca Holiday Email

Entrant Company

Decca

Category

Branded Content - Email Marketing

Country / Region

United States