MUSE Platinum

United States

2021

#TimeForWhatMatters Campaign

Entrant Company

Agency Guacamole

Category

Social Media

Client's Name

Carol's Daughter

Sub-Category

Influencer & Celebrity (NEW)

Agency Guacamole partnered with Carol’s Daughter, one of the world’s leading hair care brands, to concept and execute a multi-platform influencer campaign for the brand’s newest launch, Wash Day Delight Shampoo. To highlight the product’s key claim of trimming time on wash day, we created the #TimeforWhatMatters campaign and partnered with a range of diverse influencers across the U.S. to show us what they would do with the extra time they now have on wash day. The content partners delivered impactful and inspiring content on Instagram, TikTok and YouTube around the #TimeForWhatMatters theme, with messages around spending time with family or taking time for #selfcare. The campaign beat internal goals, garnering more than 1.5 million impressions and a higher-than average engagement rate across platforms.

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