2021
Entrant Company
Category
Client's Name
Country / Region
Agency Guacamole partnered with Carol’s Daughter, one of the world’s leading hair care brands, to concept and execute a multi-platform influencer campaign for the brand’s newest launch, Wash Day Delight Shampoo.
To highlight the product’s key claim of trimming time on wash day, we created the #TimeforWhatMatters campaign and partnered with a range of diverse influencers across the U.S. to show us what they would do with the extra time they now have on wash day.
The content partners delivered impactful and inspiring content on Instagram, TikTok and YouTube around the #TimeForWhatMatters theme, with messages around spending time with family or taking time for #selfcare.
The campaign beat internal goals, garnering more than 1.5 million impressions and a higher-than average engagement rate across platforms.
Entrant Company
Vague Pictures
Category
Video - Cinematography
Country / Region
United States
Entrant Company
27 Design Co., Ltd.
Category
Video - Animation
Country / Region
Taiwan
Entrant Company
The Alchemist Jesse James
Category
Event - Cultural Event
Country / Region
United States
Entrant Company
NORDUnet
Category
Publication - Digital Publications (NEW)
Country / Region
Denmark