2021
Entrant Company
Category
Client's Name
Country / Region
GE Healthcare’s X-Ray team wanted to promote the introduction of Critical Care Suite 2.0. The video sets up the problem facing X-Ray technicians in ER and ICU settings. The video shows how GE’s embedded AI algorithm is an industry first that helps guide X-Ray technicians with high accuracy, thus improving the clinical outcome. The video was featured in GE’s virtual trade show environments and used in social media before and after the events.
Credits
Entrant Company
iPondr
Category
Video - Music (NEW)
Country / Region
United States
Entrant Company
Huefner Design
Category
Corporate Identity - Brand Identity
Country / Region
Germany
Entrant Company
Showpony Advertising
Category
Outdoor Advertising - Transit / Airport / Kiosk
Country / Region
Australia
Entrant Company
Creative Theory Group
Category
Video - Public Service & Activism (NEW)
Country / Region
Hong Kong SAR