GE Healthcare’s X-Ray team wanted to promote the introduction of Critical Care Suite 2.0. The video sets up the problem facing X-Ray technicians in ER and ICU settings. The video shows how GE’s embedded AI algorithm is an industry first that helps guide X-Ray technicians with high accuracy, thus improving the clinical outcome. The video was featured in GE’s virtual trade show environments and used in social media before and after the events.
Integrated Marketing Campaign