Artera Branding

Artera, an industry-leading provider of electric and gas utility services, was looking to rebrand the company after recent acquisitions of various sub-brands. With decades of experience, world class leadership, and a comprehensive offering of services to the energy and infrastructure industries, Artera is an employer of choice to a highly specialized skilled labor force, operates with best-in-class processes, and is committed to safety and integrity as core values throughout the organization.
MVG was tasked to develop the new brand identity and guidelines, a new company name, and
logo design, as well as design, program and maintain the new website with a focus on the user experience and interface. Our list of deliverables included Naming, Brand Identity, VIS Guidelines, Brand Messaging, Website Design and Development, Social Graphics, and Marketing Collateral.