MUSE Platinum

United Kingdom

2021

Burberry Beauty Virtual Studio

Entrant Company

Holition

Category

Website

Client's Name

Burberry Beauty

Sub-Category

Beauty & Cosmetics

Burberry Beauty Virtual Studio is the world's first to market innovation that features the most advanced virtual beauty experience yet. Harnessing facial tracking technology, augmented reality, and AI to aid in product discovery, recommendations, and application education.

Designed and fully-developed by award-winning London-based creative innovation studio, Holition, the digital activation was created to support the brand’s new global direction along with the release of the Burberry Glow Styles palette.

The innovations within Burberry Virtual Studio help address consumer pain points identified within the traditional beauty experience, such as product discovery, immersion, and application education.

SCAN // FACIAL TRACKING & ANALYSIS
BBVS harnesses Holition's most robust and all-encompassing facial tracking technology to introduce a game-changing innovation within the experience. The face scan analyses and maps users' facial features to create their own unique and individual profile, which enables users to visualise and refine their results according to the look that they aim to achieve.

DISCOVER // MOBILE & WEB-READY VIRTUAL TRY-ON
Built on Holition's FACE™ technology, our virtual try-on and diagnostics tool tracks over 100 points of the face, designed to create hyper-realistic beauty looks.

With superior facial tracking and beautiful product visualisations, its virtual try-on functionality far exceeds other virtual cosmetics experiences by providing users with complete looks, without the need for a separate app.

LEARN // AUGMENTED REALITY GUIDED TUTORIALS
The experience also includes hyper-customised and guided tutorials based on the individual's facial features (i.e. face shapes, eye shape, brows, mouth, and skin type), aiding in product education, whilst enabling users to get acquainted with characteristics such as texture and colour.

The AR guided tutorials is a pioneering innovation for virtual beauty retail experiences, featuring 3D stylised animations superimposed on the user's face via AR technology to highlight specific points of make-up application. With 7 Beauty Glow looks to choose from, users can set their preference according to occasion and desired finish (e.g. day to night look).

The experience concludes with a direct path to purchase, which creates a seamless, tech-fueled, and highly informative retail journey.

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