MUSE Platinum

United States

2021

Children's Wisconsin - Shine Through

Entrant Company

SRH

Category

Integrated Marketing

Client's Name

Children's Wisconsin

Sub-Category

Integrated Marketing Campaign

Kids in Wisconsin face a mental and behavioral health crisis, as suicide is the second leading cause of death among teenagers, hospitalization rates are staggering and there is limited access to care and resources. We developed and launched the Shine Through campaign in partnership with Children's Wisconsin to raise awareness around this important and complex issue and shed light on the 5 year, $150 million commitment they have initiated to confront it. Through this multifaceted campaign, we've issued a call to action and inspired the community – from schools, to corporations, to news outlets, and to families – to Shine Through and help us light a way forward for kids' mental health. And it's only the beginning. Because there is no health without mental health.

Credits

Editor
Johnathan Olsen
Visual Effects
Erik Holman
Art Director
Mauricio Alverez
Sr. Art Director
Chris Beanan
Director of Photography
Ryan Bingham
Producer
Robert Schoonover
Co-director
Ryan Bingham
Director
Kurt Ravenwood
Writer
Betty Strigens
Creative Director
Sam Hogerton
Account Director
Jeff Ohm
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