2021
Breaking the cycle of bad asthma behaviours
Entrant Company
W2O Group
Category
Social Media - Healthcare & Pharma
Client's Name
AstraZeneca
Country / Region
United Kingdom
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality.
W2O’s disruptive creative emerged from the simple idea that blue reliever inhalers are controlling lives. The hero film tells the cautionary tale of Tiffany Taylor, a lady who became too attached to her reliever inhaler. Brothers Grimm-inspired narration, coupled with a hauntingly disorientating sci-fi image sequence brings the dystopian future of asthma care to life.
Entrant Company
Northeastern's Films | Northeastern University
Category
Video - Video / Others___
Country / Region
United States
Entrant Company
Findasense
Category
Social Media - COVID-19-Related (NEW)
Country / Region
Spain
Entrant Company
Lupine Creative
Category
Social Media - Influencer & Celebrity (NEW)
Country / Region
United States
Entrant Company
FIRME Agency
Category
Branded Content - Branded Content / Other___
Country / Region
Australia