2021
Entrant Company
Category
Client's Name
Country / Region
In asthma, overuse of blue reliever (SABA) inhalers is a systemic and dangerous problem. Global guidelines no longer recommend SABA-only treatment for asthma. Three or more SABA inhalers a year can increase a patient’s risk of mortality.
W2O’s disruptive creative emerged from the simple idea that blue reliever inhalers are controlling lives. The hero film tells the cautionary tale of Tiffany Taylor, a lady who became too attached to her reliever inhaler. Brothers Grimm-inspired narration, coupled with a hauntingly disorientating sci-fi image sequence brings the dystopian future of asthma care to life.
Entrant Company
Oddinary
Category
Advertising - Point of Purchase
Country / Region
India
Entrant Company
Innerspin Marketing
Category
Outdoor Advertising - Billboard
Country / Region
United States
Entrant Company
Multipleoutlet Productions & Charity Bids
Category
Video - Comedy
Country / Region
United States
Entrant Company
Showpony Advertising
Category
Video - Health & Fitness
Country / Region
Australia