"The Medtronic Afib Simulation application revolutionized how health care providers and sales representatives trained in the proper usage of the Medtronic Arctic Front family of cryoablation catheters. Cryoablation is a technique which focuses on using targeted cold, delivered via a catheter and balloon, to areas of the heart to combat atrial fibrillation. Medtronic required a specialized training that was: Scalable and easy to access Adaptable and able to address abnormal anatomy for alternate use cases, which cannot be done through a static physical model Valuable for all audiences, regardless of prior knowledge Short and easy to digest (transforming an hours-long procedure into a 20-minute simulation) Open-ended enough to give physicians a sense of “free play” and seeing how the tools and heart anatomy would work in real time. TPM created an iPad app that converted a time-consuming, in-person training session into a quick and interactive training simulation that gives HCPs the tools they need to provide better care to their patients."
Savannah College of Art and Design
Fashion, Beauty & Luxury (NEW)
Integrated Marketing Campaign
K11 Craft & Guild Foundation