MUSE Gold

United States

2021

Medtronic Atrial Fibrillation Application

Entrant Company

Tipping Point Media

Category

APP

Client's Name

Medtronic

Sub-Category

Education

"The Medtronic Afib Simulation application revolutionized how health care providers and sales representatives trained in the proper usage of the Medtronic Arctic Front family of cryoablation catheters. Cryoablation is a technique which focuses on using targeted cold, delivered via a catheter and balloon, to areas of the heart to combat atrial fibrillation. Medtronic required a specialized training that was: Scalable and easy to access Adaptable and able to address abnormal anatomy for alternate use cases, which cannot be done through a static physical model Valuable for all audiences, regardless of prior knowledge Short and easy to digest (transforming an hours-long procedure into a 20-minute simulation) Open-ended enough to give physicians a sense of “free play” and seeing how the tools and heart anatomy would work in real time. TPM created an iPad app that converted a time-consuming, in-person training session into a quick and interactive training simulation that gives HCPs the tools they need to provide better care to their patients."

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