2021
Entrant Company
Category
Client's Name
Country / Region
"The Medtronic Afib Simulation application revolutionized how health care providers and sales representatives trained in the proper usage of the Medtronic Arctic Front family of cryoablation catheters. Cryoablation is a technique which focuses on using targeted cold, delivered via a catheter and balloon, to areas of the heart to combat atrial fibrillation.
Medtronic required a specialized training that was:
Scalable and easy to access
Adaptable and able to address abnormal anatomy for alternate use cases, which cannot be done through a static physical model
Valuable for all audiences, regardless of prior knowledge
Short and easy to digest (transforming an hours-long procedure into a 20-minute simulation)
Open-ended enough to give physicians a sense of “free play” and seeing how the tools and heart anatomy would work in real time.
TPM created an iPad app that converted a time-consuming, in-person training session into a quick and interactive training simulation that gives HCPs the tools they need to provide better care to their patients."
Entrant Company
Wayfarer Entertainment
Category
Branded Content - Non-Profit (NEW)
Country / Region
United States
Entrant Company
United Nations Department of Peace Operations
Category
Social Media - Community (NEW)
Country / Region
United States
Entrant Company
Pulse Creative
Category
Website - Small Business
Country / Region
United States
Entrant Company
SURE Design
Category
Corporate Identity - Logos
Country / Region
China