2021
Relentless & Condescending
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Client's Name
Brandon J. Broderick
Country / Region
Bulgaria
Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.
Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.
As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.
Credits
Entrant Company
BINYAN STUDIOS
Category
Video - Real Estate
Country / Region
Australia
Entrant Company
SVP Worldwide
Category
Social Media - Contest / Promotion (NEW)
Country / Region
United States
Entrant Company
BS LLC
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Bracom Agency
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
Vietnam