2021
Entrant Company
Category
Client's Name
Country / Region
Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.
Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.
As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.
Credits
Entrant Company
Brandish Agency
Category
Advertising - Online AD (Campaign)
Country / Region
Canada
Entrant Company
316 Strategy Group
Category
Video - Retail
Country / Region
United States
Entrant Company
K11 Concepts Limited
Category
Video - Shopping
Country / Region
Hong Kong SAR
Entrant Company
Publicis
Category
Website - Financial Services
Country / Region
United States