2021
Relentless & Condescending
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Client's Name
Brandon J. Broderick
Country / Region
Bulgaria
Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.
Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.
As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.
Credits
Entrant Company
Jump Creative
Category
Website - Consumer Product / Services
Country / Region
United States
Entrant Company
The Nation of Artists
Category
Branded Content - B2B (NEW)
Country / Region
United States
Entrant Company
Norfolk Agency Ltd
Category
Website - Podcasting
Country / Region
United Kingdom
Entrant Company
Lounge Group
Category
Social Media - Influencer & Celebrity (NEW)
Country / Region
Hungary