2021

Relentless & Condescending

Entrant Company

Miami Ad School

Category

Student Submission - Student AD

Client's Name

Brandon J. Broderick

Country / Region

Bulgaria

Personal injury lawyers are usually seen as ambulance chasers. Relying on fear and “get rich quick” claims, their ads talk down to an audience already down on its luck.

Brandon J. Broderick is the owner of the fastest-growing law firm in New Jersey. He wanted to re-write the rules and position himself as an advocate for change.

As the project’s lead creative team, we decided to go after the industry’s sleaziness. Inspired by SNL-type humor, we hired two actors and created a series of online films. Satirizing every aspect of lawyer ads, while introducing Broderick as the smarter choice.

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Credits

Copywriter

Nikolay Malchev

Art Director

Alejandro Gutierrez

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2021