MUSE Gold

2021

Space Dust: The Origin Story

Entrant Company

ATTN:

Category

Branded Content - Food & Beverage

Client's Name

Elysian Brewing Company, Anheuser-Busch

Country / Region

United States

Elysian Brewing Company (part of the Brewer’s Collective portfolio for Anheuser-Busch) and ATTN: joined forces to tell the origin story of Space Dust, Elysian’s flagship, and how it fits into the larger ethos of the Elysian Brewing Company.

Using humorous narration and interview soundbites from Elysianites, ATTN: created a fast-paced raucous of a soundscape that rapidly brought us through the Space Dust origin story, with all it’s odd tidbits, fun facts, and tangential anecdotes, scored to some high-energy punk music.

This was accompanied with a fast and stylized edit, filled with Elysian's assets and archival footage designed to look aged and analog, along with hand drawn motion graphics that felt as if a cheeky presenter was marking it up live to give better context to the story, and to also add a few sly jokes here and there.

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