The Genesis Prize celebrates Jewish talent and achievement by honoring individuals for their professional accomplishments, commitment to Jewish values, and contribution to improving the world. Every year, one special honoree is selected to be awarded a $1 Million prize to be donated to the cause of their choice. This marketing book was designed for The Genesis Prize to speak about their purpose and values, showcase past award-winners and their contributions, and recount all of the amazing causes and initiatives the prize money has been donated to. The ultimate aim of the book is to educate potential award-winners or donors about the foundation and to persuade them to participate—whether by accepting an award or donating to the cause.
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