MUSE Gold

United States

2021

Are You OK?

Entrant Company

Universal Admedia

Category

Website

Client's Name

The Healing List

Sub-Category

Podcasting

The Healing List website enables New Yorkers to search for healing specialists by entering how they are feeling to match up with a specialist. The Healing List Podcast gives New Yorkers and healing specialists a platform to voice their thoughts and ideas about how to cope and heal in 2021 and beyond. The campaign “Are You OK” stems from our team’s discussion about the question everyone around us begins their conversations with; Are you ok? This question usually elicits the response, yes. Even though sometimes that is not true. Our campaign presents the reader with an option of saying “No” leading them to a list of resources they can connect to and get the mental health care that they might need. Our design direction took into account the traditional spa-like branding within the wellness sector and sought something different and more emotionally elevated. Our insight into the brand DNA was driven by our desire to reconnect to youthful happiness and cheer. The result is a vibrant, positive, diverse, and quirky design that is eye-catching and disruptive. New Yorkers are tough but asking for help is even tougher. We want our platforms, The Healing List and The Healing List Podcast to contribute to the recovery New York desperately needs.

Credits

Executive Producer
Nii Addo
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