MUSE Gold

United States

2021

Anheuser-Busch Emergency Drinking Water Program

Entrant Company

Haystack Needle LLC

Category

Video

Client's Name

Anheuser-Busch

Sub-Category

Corporate

Anheuser-Busch has a longstanding tradition of providing support to their neighbors during times of need. Since the inception of the emergency drinking water program in 1988, Anheuser-Busch and the American Red Cross have provided more than 81 million cans of clean, safe drinking water to U.S. communities affected by natural disasters nationwide. This short documentary goes behind the scenes to show the pride that employees feel by contributing to this program, as well as a family that received water in a time of dire need. Produced in collaboration with Anheuser-Busch with additional support from the American Red Cross, this project was filmed over the course of four weeks at various locations throughout the United States, including Colorado, Georgia, Texas and North Carolina. The final full documentary was approximately ten minutes long and presented in two parts. We also created multiple shorter cuts to use on social media platforms.

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