MUSE Silver

2021

BAE Systems' COVID-19 Photo Documentary

Entrant Company

BAE Systems Inc.

Category

Social Media - COVID-19-Related

Client's Name

Country / Region

United States

Exceptional times call for extraordinary actions. This COVID-19 Photo Documentary was a tribute to the essential employees of BAE Systems who never stopped supporting our customers and our mission-We Protect Those Who Protect Us®. It is more than a slogan, it’s what makes up our company fabric in order to ensure the safety of those serving our country.
These images walk us through from the unknown beginnings of the COVID-19 pandemic to its current state through the strategic use of documentary style photography. The sole purpose of this effort was to preserve the moments in company history and recognize the employees still coming into the office. These social media posts were some of the most popular content for the year and provided some much needed uplifting content at a time when only bad news ruled our lives.
Capturing everyone from essential employees working on the manufacturing floor building products for military customers, to employees working from home, captured safely by shooting through windows.
This photo documentary is a representation of BAE Systems’ employees and how extraordinary actions can get us through anything, together.

Credits

Photographer
Vincent Ardizoni
More Silver Winners
Video
2021
MUSE Advertising Awards - Rate the Fit
BET Digital

Entrant Company

BET / ViacomCBS

Category

Video - Branding

Country / Region

United States

Strategic Program
2021
MUSE Advertising Awards - Prince George's County Hourly Employee Relief Fund

Entrant Company

Employ Prince Georges

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States

Video
2021
MUSE Advertising Awards - Narrative | Dragon Prayer Book

Entrant Company

Northeastern's Films | Northeastern University

Category

Video - School / Universities

Country / Region

United States

Integrated Marketing
2021
MUSE Advertising Awards - TORO
The TORO Company

Entrant Company

Yamamoto Agency

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United States