2021

TORO "Lawn Looks Good" TV/Video

Entrant

Yamamoto Agency

Category

Video - TV Ad

Client's Name

The TORO Company

Country / Region

United States

Toro has a legendary history of making durable, low maintenance mowers. But in this ever-changing market, the emphasis on what owners want boils down to getting the job done in the way you want so you can enjoy your lawn and your life. We launched the Toro 60V Ion Battery Recycler - a lower maintenance, no hassle recycler that rivals the performance and quality cut of gas mowers. The messaging ask was to create an emotional connection that was immediately engaging and attention grabbing, with a focus on first time homeowners, often millennials. And that’s how we helped our client elevate their “Toro makes it easy to get the job done so you can enjoy more important things” brand platform.

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Credits

Chief Creative Officer

Grant Smith

Group Creative Director

Shawn Pals

Copywriters

Vince Koci/Grant Smith

Art Directors

Shealah Cocherell/Shawn Pals

Agency Producer

Kathy Awe