MUSE Silver

United States

2021

TORO "Lawn Looks Good" TV/Video

Entrant Company

Yamamoto Agency

Category

Video

Client's Name

The TORO Company

Sub-Category

TV Ad

Toro has a legendary history of making durable, low maintenance mowers. But in this ever-changing market, the emphasis on what owners want boils down to getting the job done in the way you want so you can enjoy your lawn and your life. We launched the Toro 60V Ion Battery Recycler - a lower maintenance, no hassle recycler that rivals the performance and quality cut of gas mowers. The messaging ask was to create an emotional connection that was immediately engaging and attention grabbing, with a focus on first time homeowners, often millennials. And that’s how we helped our client elevate their “Toro makes it easy to get the job done so you can enjoy more important things” brand platform.

Credits

Project Manager
Thako Harris
Agency Producer
Kathy Awe
Art Directors
Shealah Cocherell/Shawn Pals
Copywriters
Vince Koci/Grant Smith
Group Creative Director
Shawn Pals
Chief Creative Officer
Grant Smith
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