MUSE Platinum

United States

2021

What do you see?

Entrant Company

Ceros

Category

Website

Client's Name

Getty Images

Sub-Category

Art & Design

Getty Images and Ceros, in partnership with SEEHER/ANA (Association of National Advertisers, the largest marketing and advertising association in the U.S.), developed a comprehensive guide designed to help brands and advertisers take a more authentic and inclusive approach toward representing all kinds of women. Although we recognize that there is no such thing as a single experience that represents an entire gender, this guide explores seven key aspects of identity that influence the portrayal of women in media, specifically age, gender identity and expression, sexual orientation, religion, ability, race and ethnicity, and body type. By providing brands, media and agencies with the necessary tools to be intentional and inclusive in their efforts to showcase the multitude of unique experiences of what it means to be a woman today, we aim to ensure that empowering, intersectional, diverse representations of women become the norm.

Credits

VP Sales Marketing & Brand Communications/ Getty Images
Paige McCrensky
Head of Creative Insights, Americas/ Getty Images
Tristen Norman
Interactive Art Director/ Ceros
Renee Smith
Senior UX Designer/ Ceros
Hannah Ekman
Senior Content Strategist/ Ceros
Daisy Carrington
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