2021
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Client's Name
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Getty Images and Ceros, in partnership with SEEHER/ANA (Association of National Advertisers, the largest marketing and advertising association in the U.S.), developed a comprehensive guide designed to help brands and advertisers take a more authentic and inclusive approach toward representing all kinds of women. Although we recognize that there is no such thing as a single experience that represents an entire gender, this guide explores seven key aspects of identity that influence the portrayal of women in media, specifically age, gender identity and expression, sexual orientation, religion, ability, race and ethnicity, and body type. By providing brands, media and agencies with the necessary tools to be intentional and inclusive in their efforts to showcase the multitude of unique experiences of what it means to be a woman today, we aim to ensure that empowering, intersectional, diverse representations of women become the norm.
Credits
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McAfee Brand and DX Team
Category
Video - Information Technology (IT)
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Australia
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The Vilcek Foundation
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Video - Nonprofit
Country / Region
United States
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No Fixed Address
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Integrated Marketing - Nonprofit
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Canada
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Mondelēz International & SweetRush
Category
Website - E-Learning
Country / Region
United States