2021
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Client's Name
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Getty Images and Ceros, in partnership with SEEHER/ANA (Association of National Advertisers, the largest marketing and advertising association in the U.S.), developed a comprehensive guide designed to help brands and advertisers take a more authentic and inclusive approach toward representing all kinds of women. Although we recognize that there is no such thing as a single experience that represents an entire gender, this guide explores seven key aspects of identity that influence the portrayal of women in media, specifically age, gender identity and expression, sexual orientation, religion, ability, race and ethnicity, and body type. By providing brands, media and agencies with the necessary tools to be intentional and inclusive in their efforts to showcase the multitude of unique experiences of what it means to be a woman today, we aim to ensure that empowering, intersectional, diverse representations of women become the norm.
Credits
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GoDaddy
Category
Strategic Program - COVID-19-Related (NEW)
Country / Region
United States
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William Pitt - Julia B. Fee Sotheby's International Realty
Category
Branded Content - Lifestyle (NEW)
Country / Region
United States
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ampersand.studio
Category
Publication - Magazine
Country / Region
Luxembourg
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Reklam5 Digital Agency
Category
Website - Professional Services
Country / Region
Turkey