MUSE Platinum

Canada

2021

Milk & Cookies

Entrant Company

No Fixed Address

Category

Experiential & Immersive

Client's Name

Dairy Farmers of Ontario

Sub-Category

CSR Event

This past holiday season, we created an integrated campaign for DFO that showed support for the front-line workers, families and patients at children’s hospitals across Ontario. We encouraged Ontarians to share well wishes using #FillUpWithLove which were displayed on an 18-foot milk glass that ‘filled up’ as more messages were shared and was placed in Toronto’s Distillery District. Through a phased approach we ensured constant coverage, generating 52 million impressions in Ontario alone and rallying the support of Ontarians (including a few famous ones). During the last four weeks of 2020, retail data showed Ontario’s milk sales growth rate outpaced the rest of Canada.

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