2021
Entrant Company
Category
Client's Name
Country / Region
SickKids is known as a state-of-the-art hospital, but most people don’t realize that the building itself is vastly outdated, nearly untouched in 70 years. These limitations are particularly felt in the Paediatric Intensive Care Unit, where families have no space, privacy or comfort. There’s only one way to experience how dire the situation truly is - spend a night there. Welcome to SickKids Airbnb.
We transformed a hospital boardroom into a PICU down to the smallest detail. Using interviews with families, doctors and nurses, we created an authentic, three-hour soundscape and live reenactment to immerse our guests further into the experience. The listing went up live on Airbnb, to be booked for a night like any other rental. Before long, it had caught the entire country’s attention, including our first guest, NBA Champion Fred VanVleet.
Entrant Company
Kate Dawkins Studio
Category
Video - Event
Country / Region
United Kingdom
Entrant Company
TAUBLIEB Films
Category
Video - Automotive
Country / Region
United States
Entrant Company
360i
Category
Marketing & Promotional - Marketing Item / Other___
Country / Region
United States
Entrant Company
FCB Health New York, An IPG Health Company
Category
Video - TV Ad Campaign
Country / Region
United States