2021

Lolli: The Exhibit Nobody Wants to Talk About

Entrant Company

No Fixed Address

Category

Strategic Program - PR Campaign

Client's Name

Canadian Centre for Child Protection

Country / Region

Canada

The Canadian Centre for Child Protection wanted to raise awareness of the growing global child pornography epidemic. We discovered that sex offenders use the term “Lolli” to reference their victims. This, coupled with a lollipop’s inherent association with childhood innocence, made lollipops the perfect proxy to represent the issue. Since child pornography is an uncomfortable topic to talk about in mass media, we had to find a disruptive, non-traditional way to bring attention to this problem. Lolli: The Exhibit Nobody Wants To Talk About contained 10,824 lollipops – one for each new child pornography image uploaded every 12 hours.