MUSE Gold

United States

2021

GreenHouse Foods - Plant-Based Donuts

Entrant Company

Leverage

Category

Website

Client's Name

GreenHouse Foods

Sub-Category

Food & Beverage

Eating a donut says something about you. This one in particular says that you love donuts and love yourself. This is the mantra of the team at GreenHouse Foods and the motivation behind their plant-based donuts. It was our task to create a website that brings this zest for life to the forefront of their web experience. Floating donuts, sprinkles falling, and fun imagery establishes GreenHouse Foods as more than a great product brand, but a lifestyle brand. It was important for the site to feel alive, to react to you/with you, as a way to represent that these donuts are more than just an empty snack, they are an active decision to choose to be healthy and become one small part of your self-definition. Oh yeah, they are also sooooo good, so care was taken to ensure we're showing high-quality, unpacked imagery, while supporting these delicious claims with real-world reviews from customers sprinkled throughout the site (pun fully intended!).

Credits

Senior Creative
Abbey Schneider
Creative Director
Laura Benson
Technology Director
Matt Kreikemeier
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