ThedaCare Website

ThedaCare is the 3rd largest Healthcare employer in Wisconsin with approximately 7,000 employees and $1 Billion in annual revenue. In 2019 they approached Rareview to rebuild their Website from the ground up. Their objective was to create a site that is informative, enticing, and successful in attracting new patients and supporting existing ones. It must set the right tone conveying ThedaCare as a progressive and innovative company, showcasing their commitment to the highest level of quality and dependability in services to patients.

For over 15 months, our teams worked together to define, design, write, and engineer a beautiful new responsive website. The new site features a completely new visual experience, refactored UX and structure, unique content, integration with several massive healthcare providers for doctor and provider listings, locations, emergency room wait times, and health library content. In addition, the search capabilities are geared toward individual preferences and will get more focused with geotargeting and personalization later this year in 2021.

The website meets WCAG 2.0 AA standards for ADA compliance, loads in under 1.0 seconds, achieves an A rating with a 98% performance score, and utilizes structured data for search engine optimization. The site has received praise from industry executives and the Board of Directors and is a best-in-class experience in the Healthcare industry, where innovation is not always at the forefront.