2021
Entrant Company
Category
Client's Name
Country / Region
From a handful of white stones to a fully realized brand and strategy, our team took on the challenge of launching an all-new line of growing media specifically designed for home cannabis growers. Given a unique set of parameters, we dove into the research, speaking to scientists, hobbyists, and stakeholders to uncover the core value behind this new product. In just a few short months, we gave “Harvest Hero” a name, visual identity, and brand voice, setting the product apart from the competition through both positioning and packaging.
Entrant Company
Charge Ahead Marketing
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Mad Hat Maven
Category
Social Media - Ad Campaign
Country / Region
United States
Entrant Company
AdQuick
Category
Experiential & Immersive - Out-of-Home (NEW)
Country / Region
United States
Entrant Company
BET / ViacomCBS
Category
Video - Branding
Country / Region
United States