2021
Entrant Company
Category
Client's Name
Country / Region
From a handful of white stones to a fully realized brand and strategy, our team took on the challenge of launching an all-new line of growing media specifically designed for home cannabis growers. Given a unique set of parameters, we dove into the research, speaking to scientists, hobbyists, and stakeholders to uncover the core value behind this new product. In just a few short months, we gave “Harvest Hero” a name, visual identity, and brand voice, setting the product apart from the competition through both positioning and packaging.
Entrant Company
DeVito/Verdi
Category
Video - School / Universities
Country / Region
United States
Entrant Company
Miami Ad School
Category
Student Submission - Student Web / App
Country / Region
United States
Entrant Company
Parnaso
Category
Video - TV Ad
Country / Region
Spain
Entrant Company
Northwell Health
Category
Strategic Program - COVID-19-Related (NEW)
Country / Region
United States