2021

2020 The Content Collective Logo Rebrand

Entrant Company

Omnicom Media Group

Category

Video - Motion Graphics

Client's Name

The Content Collective (TCC)

Country / Region

United States

The Content Collective was in need of a fresh look. Once I refined their brand and logo, I developed a motion graphic template and a full 3D intro. The goal was to reveal their rebrand in TCC's 2021 Sizzle Reel.

Concept: The small spheres that form their logo represent each of their clients. The gear scene represents their operations (work ethic), their mind (creativity) and a refresh to their old logo (their original logo portrayed gears.) Lastly, the final scene is an explosive reveal of unity, modernism and shine. Welcoming a fresh new look for all their new presentations, sizzles and online content.