MUSE Silver

2021

Northwell's Front Porch Project

Entrant

Northwell Health

Category

Strategic Program - COVID-19-Related

Client's Name

Country / Region

United States

As New York’s first COVID-19 spike began to decline, Northwell Health’s frontline employees were in need of a morale boost. We tapped into the national trend of Front Porch photo sessions, localizing the photo series to New York, in order to honor those employees who had gone particularly above and beyond their job descriptions to provide exceptional patient care during the pandemic. As part of the program, these employees were nominated by executive hospital leadership.

After completing a short questionnaire where they could share more about their jobs and family lives, each nominee received a 30-minute photo session with our staff photographer, held at the nominee's home. Photos were taken outdoors to adhere to social distancing guidelines, with the employee in their Northwell uniform, surrounded by family and pets.

The featured employees came from several Northwell hospitals, including Peconic Bay Medical Center, Long Island Jewish Medical Center, Northern Westchester Hospital and Long Island Jewish Forest Hills. All employees received downloadable images of the portraits to print and share, along with a write-up highlighting their courage and acts of service throughout the pandemic. As a special thank you, each participant also received a family keepsake with a framed photo and engraved quote from their questionnaire.

Credits

Sr. Multimedia Producer (Photography)
Lee Weissman
Multimedia Producer
Jessica Reyes
Sr. Manager of Multimedia
Amanda Marzullo
Senior Copywriter
Emily Mathai
Marketing Program Manager
Valerie Auciello
Director of Content
Sarah DiBari
VP, Marketing
Joseph Leston
More Silver Winners
Publication
2021
2021 MUSE Creative Awards Winner - AARP Legal Council for the Elderly Annual Report 2019

Entrant

AARP

Category

Publication - Annual Report

Country / Region

United States

Video
2021
2021 MUSE Creative Awards Winner - The 2020 NEVY Awards
The New England Venture Capital Association (NEVCA)

Entrant

Matter

Category

Video - Live Experiences (NEW)

Country / Region

United States

Video
2021
2021 MUSE Creative Awards Winner - COVID-19: Marking the 1-year anniversary with hope

Entrant

Northwell Health

Category

Video - COVID-19-Related (NEW)

Country / Region

United States

Corporate Identity
2021
2021 MUSE Creative Awards Winner - Bright Ideas Business Labs
Lee Lam - Founder & MD of The UK’s Startup Partner

Entrant

Printingprogress

Category

Corporate Identity - Logos

Country / Region

United Kingdom