Rosewood Limited Edition

Where do you go when you have no limits? The Rosewood Limited Edition campaign, featured Rosewood’s annual collection of carefully curated experiences, invited travelers to embark on once-in-a-lifetime journeys spanning Asia, Europe, and the Americas. Showcased as 13 individual films, these transformative encounters introduce guests to global insiders—from award-winning chefs to literal fashion royalty—and took them on unforgettable adventures undersea, over land, and in the sky. Our objective was simple: make those experiences accessible through a diverse, social-first, awareness campaign.
Spherical divided this campaign into two key phases two activate on social :
Pre-Holiday Phase: Rosewood Brand social posted 1-minute social-first videos from November - December 2019. Post copy focused more on purchasing Rosewood Limited Edition experiences as holiday gifts
Post-Holiday Phase: Rosewood brand posted original assets and carousels including 15-second videos. Post copy presented experiences to be acquired, not necessarily as holiday gifts. Heavy promotion continued in the month of January 2020.