MUSE Silver

United States

2021

Mentor by Google

Entrant Company

Miami Ad School

Category

Student Submission

Client's Name

Google

Sub-Category

Student Web / App

Nearly 8% of teachers leave the profession each year; two-thirds leave before retirement, and enrollment in teacher education programs has dropped in recent years. With the slashing of educational budgets, many talented teachers are going. When states can’t replace them, legislation passes lowering qualifications, allowing unqualified teachers hired. Now a record number of teachers retiring, and many leaving the profession altogether due to Covid-19. And forcing teachers to return to schools during a pandemic will contribute to this scarcity of talented and qualified teachers. > With underfunded school systems and overcrowded schools, kids aren't getting quality education in America. > Educators are paid low wages, with little concern for teaching supplies which in the end comes out of their pockets. > They’re compelled to get a second job to make ends meet and Covid-19 makes it more difficult. Qualified professionals are always looking for side hustles, why not get them to teach what they are already good at? Education enters the Gig Economy Introducing Mentor by Google, an app where professionals looking for side gigs sign up to teach what they already know at their local school. The applets qualified professionals who wish for additional income to enlist as teachers at their local school. The program suggests subjects that users can choose to teach. They are required to get a certification from google. After recieving the certification, users can sign up to schedule classes that they can teach. As this program is powered by google, in a way, these teachers are on contract with google, thus there in no ambiguity on getting paid and as this program ensures to fill any vacancies in the educational system.

Credits

Copywriter
Keith Kitaji
Art Director
Aarti Thamma
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