MUSE Gold

Brazil

2021

Desalma

Entrant Company

Alterlabs

Category

Outdoor Advertising

Client's Name

Globoplay

Sub-Category

Outdoor Advertising / Other___

Globoplay, Grupo Globo's streaming platform, announced the launch of its DESALMA series with a strong OOH media campaign planned by Altermark, OOH specialists. The target markets for the campaign were Rio de Janeiro and São Paulo. The challenge for the Alterlabs Innovation Agency was to transfer this series' suspenseful atmosphere to the streets via Out of Home media. The original inspiration came from the setting of the main character's home, The Hague Lachovicz (Cássia Kiss). After studying the series and researching the characters' history, Alterlabs created OOH media points with the same look and feel of the main house from the series. They were able to completely transform the OOH assets and bring the feeling of mystery that the series created, to the public on the streets.

Credits

Client
Globoplay
Agency
Alterlabs
Chief Creative Office
Rafael Peracio
Creative Director
Rodrigo Santos
Art Director
Lucas Andrade
Production Manager
Sandro Costa
Account Director / Manager
Alessandra Malheiros / Isabella Ramos
Media Director
Miriam Vendramini
Production Companies
Bizsys / Minimundi
Video Case Producer
One2Creative
OOH Media Companies
Clear Channel / Eletromidia
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