2021
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Category
Client's Name
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Galderma held an online “Train the Trainer” launch event to teach their injectors how to safely inject their Restylane® Defyne™ product into the chin region. The challenge was how to keep people engaged over a webinar and overcome virtual event fatigue. Sector 5 Digital created an educational, storytelling video featuring Dr. Chris Surek, a board certified plastic surgeon, guiding viewers through a journey from within the anatomy of the chin. S5D filmed Dr. Surek on a green screen and placed him within a photorealistic, highly detailed environment of the chin muscles, arteries and ligaments for visual representation.
Dr. Surek was able to point out various anatomical structures to demonstrate to the audience how to safely inject Galderma’s Restylane® Defyne™ into regions of the chin. The script and graphics shown in the video were reviewed and approved by leading anatomy experts to make sure everything was accurately represented. The video provided a fun and visually entertaining way for HCPs to learn about the anatomy of the chin, breaking free from the confines of a traditional webinar or video conference and overcoming virtual event fatigue to maintain engagement.
The video elevated the Train the Trainer webinar and kept attendees engaged and entertained throughout, receiving positive feedback from viewers. Based on the survey HCPs completed after the event, 98.57% said they would recommend GAIN webinars to a colleague, and the video Sector 5 Digital created earned an average rating of 4.86 out of 5. The Train the Trainer webinar received an overall rating of 4.64 out of 5.
Credits
Entrant Company
Parnaso
Category
Video - COVID-19-Related (NEW)
Country / Region
Spain
Entrant Company
The Community & 360i
Category
Advertising - Advertising / Other___
Country / Region
United States
Entrant Company
STRATAC Marketing
Category
Branded Content - Direct Marketing (NEW)
Country / Region
United States
Entrant Company
JJLA
Category
Video - Diversity & Inclusion (NEW)
Country / Region
United States