MUSE Silver

2021

Carry On

Entrant Company

Miami Ad School New York

Category

Student Submission - Student / Other___

Client's Name

ChapStick

Country / Region

United States

On average, women’s pants pockets are 48% shorter and 6.5% narrower than men’s pockets. And that’s if there are even are pockets to begin with. Knowing that women often find their pants pockets to be non existent, or worse, decorative - ChapStick set out to close the pocket gender gap.

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Molly Baraff
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