Brand Identity

Photographer Kim Ward sought a successful portrait photographer in the N. Texas area. Well known for her family portraits, she was hired for a number of commercial bids for contractors and decided it was time to rebrand.

When she hired Reinecke Design, she was most interested in a simple logo update, but was quickly sold on the value of a full brand package. Using scaled-back research methods, and relying on the client's own photography to carry the brand, we developed a full brand suite by starting with client personas, brand persona, values and go-to-market strategy, before ever opening a design software tool. The result is a complete brand suite that is thoughtful, cohesive and adventurous.