MUSE Silver

2021

Brand Identity

Entrant Company

Reinecke Design

Category

Corporate Identity - Brand Identity

Client's Name

Kim Ward Photography

Country / Region

United States

Photographer Kim Ward sought a successful portrait photographer in the N. Texas area. Well known for her family portraits, she was hired for a number of commercial bids for contractors and decided it was time to rebrand.

When she hired Reinecke Design, she was most interested in a simple logo update, but was quickly sold on the value of a full brand package. Using scaled-back research methods, and relying on the client's own photography to carry the brand, we developed a full brand suite by starting with client personas, brand persona, values and go-to-market strategy, before ever opening a design software tool. The result is a complete brand suite that is thoughtful, cohesive and adventurous.

Credits

Creative Director
Christian Reinecke
Marketing Consultant
Christian Reinecke
Photographer
Kim Ward
More Silver Winners
Website
2021
MUSE Advertising Awards - Website: Marketing Through Multimedia Educational Approach

Entrant Company

A. Hoffman Awning Co

Category

Website - Consumer Product / Services

Country / Region

United States

Website
2021
MUSE Advertising Awards - Three Pines Website
Three Pines Wood Co.

Entrant Company

Modmacro, Inc.

Category

Website - Construction

Country / Region

United States

Corporate Identity
2021
MUSE Advertising Awards - 2020 Vocera Holiday eCard

Entrant Company

Vocera Communications, Inc.

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

United States

Event
2021
MUSE Advertising Awards - Lockdown Lovebaby
Heinz by Nature

Entrant Company

No Fixed Address

Category

Event - Celebration Event

Country / Region

Canada