2021

Damian vs. Robot

Entrant Company

Miami Ad School

Category

Student Submission - Student / Other___

Client's Name

Biofreeze

Country / Region

Bulgaria

Biofreeze is a pain relief brand which stands for owning the pressure. And so does Damian Lillard, their top sponsored athlete. Known for being one of the NBA’s most resilient players, he’s an All-Star shooter and a future Olympian.

This summer in Tokyo, Dame will prove his resilience by taking on the impossible. A Japanese basketball robot engineered to score. The world record holder for 2,020 consecutive baskets. It’s time for the ultimate face-off: Man vs. Machine

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Credits

Copywriter

Nikolay Malchev

Art Director

Alejandro Gutierrez

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Corporate Identity

2021