MUSE Gold

2021

Point of sale App | Your personal accountant

Entrant Company

Ungrammary

Category

APP - Finance

Client's Name

Qpay

Country / Region

India

Qatar-based multi-country fintech company wanted to bring the best to their community by revolutionizing payment for more than 14,000+ Businesses in 10+ countries.

Our objective was to:
Design a seamless user experience for the POS application
Design should cater to multilingual users
Build on the scale that adapts as per the requirements of each country.

Introducing Mr. Ameen: Multi-tasking accountant for small businesses worldwide.
Powerful hardware integrated with beautifully designed software.
Mr. Ameen is designed to help small businesses take their business to a new height.

DESIGNED FOR GETTING FASTER PAYMENTS
The POS not only helps in payments but also:
Manage sales: Keep a record of the sales made by employees in multiple shifts
Manage customers and credits: Maintain customer list and their credit and debit account ledger.
Open new revenue streams: Expand the horizon of merchant's business
Last but not least, see reports and analytics.

We were excited to design a POS solution integrated with advanced solutions to upsell products and maintain a detailed credit ledger.
We designed a clean, minimal, and interactive layout allowing a user to explore all unique features and at the same time perform the critical task.

The main constrain was to design for an audience that has minimum reading proficiency. We designed visual cues and interactions at each step to familiarize the users with the system's status and updates.
For e.g.: Credit card payment could be made in three ways: Swipe, Insert, or tap
We created three different micro-interactions for users to guide them on which action to perform.

The result was a powerful yet easy-to-use device that acts as a personal accountant for the merchants. On top, the design holds a direct path to sales, creating a seamless, tech-fueled, and conversion-driven retail journey.

Credits

User Interface (UI) Designer
Vidya Parthasarathy
Product Architect
Swati Verma
User Experience Design (UX/UI) Lead
Rahul Kumar
More Gold Winners
Marketing & Promotional
2021
MUSE Advertising Awards - Dads
Apple

Entrant Company

Leroy & Rose

Category

Marketing & Promotional - Poster (Single)

Country / Region

United States

Branded Content
2021
MUSE Advertising Awards - Head, shoulders, knees and...

Entrant Company

Get Animated Medical

Category

Branded Content - Healthcare & Pharma (NEW)

Country / Region

United Kingdom

Outdoor Advertising
2021
MUSE Advertising Awards - Helping people go to work safely during COVID-19

Entrant Company

Onbus

Category

Outdoor Advertising - Transit / Airport / Kiosk

Country / Region

Brazil

Video
2021
MUSE Advertising Awards - Lenox Hill Hospital - New York Is Our Home

Entrant Company

Northwell Health

Category

Video - TV Ad

Country / Region

United States